A NEW BREED OF AGENCY
We’re a creative agency with an innovative start-up mentality that fuses digital design with technology to create cross-medium, transcreated branding, campaigns and experiences for clients across the U.K.
We’ve intelligently designed our business using modern technology and methodologies to offer hyper-local client contact, national cultural creative understanding and the global resourcing of high-end production talent.
The results are projects of the highest quality at the best possible value.
What Makes us unique?
We lead our creative sessions with the analysis and interpretation of behavioural data. This insight enables us to maximise relevancy by talking to the right people, in the right place and with the right narrative. We then dig even deeper. We interact with real people to spark our conceptual response, finding out what makes them emote with a brand. The result is a project that is emotive, engaging and meaningful; our 3 core values.
We believe that a truly creative solution to a client brief can only be achieved with independence from a permanent production team. SME agencies are limited by the skills of their internal team, forcing them to offer the best solution they can provide as opposed to the best solution available. We conceive ideas free from this restraint and then commission freelancers with the most suitable styles, skills and technical understanding.
LOCAL but global
We believe that ‘old-school’ human-to-human business relationships are vital to the success of any project. We also know that certain roles within our businesses add no value in being local. We therefore simultaneously operate a hyper-local client side, national creative and global supply chain to our business. We have spent time perfecting what we believe to be the world’s most effective quality-focused model for a creative agency.
VALUE SUPPLY CHAIN
We use Latin America for the base of our freelance talent because of their excellence in visual creativity, high level of technical ability and cultural similarities to Europe and the West. We also benefit from an entire continent of talent that speaks just 2 native languages; Spanish and Portuguese. We maximise the value from our freelancer’s reduced rates by only ever using senior candidates with over 8 years of experience. The result is high-end talent at the highest of rate variations.
We have had over 15 years of experience in the search, selection and continuous management of talent, in particular in getting the most out of remote working freelancers whilst mitigating the associated risks. After finding talent we continually assess them based on quality, timekeeping, communication and value. We also protect our and a client’s interests with comprehensive SLA & IP contracts localised to the contractors’ legal jurisdiction.
Ethics at our core
We hire our permanent creative staff from a set of diverse backgrounds so as to complement each-other’s intellectual and cultural blind spots. We are responsible in our resourcing of our Latin American freelancers, paying talent more than they would receive on average in their local territories whilst also reducing client costs. Our remote model massively reduces our carbon footprint on the environment. We are a responsible UK resident company and pay all taxes in our jurisdiction.
WhO We WORK FOR?
CONSUMER BRAND OWNERS
The majority of our clients are medium to large-sized consumer brand owners. We have specific knowledge in working with clients in the FMCG, Technology, Education, Youth & Entertainment sectors. We usually work with brand owners in a full-serviced capacity providing strategy, creative and production services. We offer both project-by-project and discounted retained relationships.
We support other agencies by either transparently working full-service alongside non-digital agencies or more commonly, by offering pure digital production services for specialist/high-end projects or to support internal team capacity. On pure production projects, we minimise management resource to a sole producer and treat the relationship with strict confidentiality.
We have worked for some of the world’s highest-profile brands on a variety of different types of project. Some of these brands include:
How We Work
How we work greatly depends on the scale and type of project. Projects that are visual only or that are campaign-based are normally managed in a waterfall methodology whilst projects that require a lot of development or long-term iterations are managed in an agile methodology with weekly sprints.
We will always suggest a client uses the simplest possible project management methodology.
We can work with bigger organisations using Prince2 but prefer to use an adapted, simpler version that is more suitable for creative output.
The Account Manager in the client’s local area receives the brief, meets the client to talk it through and responds with a proposal featuring an initial strategic approach to the brief, a fixed cost for the next ‘Creative’ stage and an estimate for the remaining stages.
The Account Manager starts the process with further research, strategy and planning. They brief the creative team to conceive multiple ideas for the client’s choice and present this as a concept deck. For each idea there are fixed costs for the ‘Design’ stage and more accurate estimates for ‘Production’.
The creative and production teams produce a production specification document detailing how production will look and function. This could include experience flows, wireframes, designs and a logical approach to the build. In larger projects, this may also include an MVP.
The production team takes over and builds the final product. The alpha is reviewed internally whilst the beta is sent to the client for review and final testing before launch. Any promotion or seeding is carried out before a final debrief with the Account Manager.