WE CREAte with passion
We craft projects that radiate the love and effort we put into creation.
Our creative is conceived by a team that is understanding of a client’s objectives, compassionate to a user’s desires and inquisitive to the sometimes unpredictable possibilities of a solution.
Our production is guided by producers that obsessively care about the functional quality and pixel-perfection of a finished product.
The resulting projects are emotive, engaging and meaningful pieces of high-quality digital art.
Branding, Marketing Assets & App Design
Resbite is a tech-startup on a world-changing mission to re-invent how we use technology to facilitate social networking. Instead of connecting us to each other in a virtual way, similar to how social media works, it will unite us in the real world.
We were tasked with the entire brand setup, the creation of marketing assets for their investors and consumers, and the UX and design of their app.
We started the project by strategically supporting Resbite in aligning the brand to their vision, creating a detailed brand guide that included graphic marks, typography, colour, iconography, messaging & tone of voice, character & animation style, and interaction styles.
We then scripted and storyboarded a narrative that explained the app’s purpose and turned it into an animated explainer video, an investment deck, a social media presence and a website that pulls all the assets together in a single destination.
Alongside all of the brand and marketing activity, we have been designing the app for them. This is a long-term, ongoing relationship. Our role is to list and organise epics and user stories, produce wire-flows & app designs and then finally test them as a design-prototype before giving them to the Resbite development team to build.
To create a fun, innovative, yet traditional creative for their Christmas e-card.
We created a simple and humorous animation. We gave it a quirky quality whilst guaranteeing it retained broad appeal. A comical light hearted tone is portrayed with an assortment of music, giggling munchkin’s, funny expressions with little dialogue to help with localisation.
Turner was launching a subscription service in the nordic regions for its cartoon content under the brand Toonix. To accompany the launch of the app we were tasked with creating all of the digital advertising campaign.
We created a set of banner ads that included simple, rich media, video, internal network, retargeting and IAP (In-App Purchase). For each banner type, we ran multiple creatives, sizes and translated into 4 languages from English. The primary message was ‘Tap Toonix and bring your screen to life’ which we re-enforced with an animation of the Toonix character tapping the screen so it came to life with the relevant cartoon show content. We kept the main linear animation short and succinct but then finished with an interactive element where the user could tap the screen themselves in order to find out more information and have the Toonix character interact with them. This allowed multiple secondary messages such as highlighting the free trial and app platforms without disturbing the core messaging.
An awareness campaign pushed out on digital advertising and broadcast channels to support the phase one re-launch of MTV’s brand.
We created a character, world and set of narratives that had abstract associations with MTV’s brand values. The minimalist, black and white styled animation was beat-synced with original music scores that resulted in a calming antidote to the sometimes over-elaborate, glaring and fast-paced content they promote.
I Love Dragon Quest
To produce a pan-euro viral campaign that would promote the European launch of Dragon Quest. The franchise is one of the most successful and valuable in Japan. The campaign message was ‘Dragon Quest is so good that you won’t want to stop playing.’
We created an interactive film that invites users to try and disrupt Nobu Yamada, an avid DQ fan, from his world record attempt to play the longest ever game of Dragon Quest. Users can interact with Nobu and his environment, triggering a multitude of differing reactions. Once you raise Nobu’s temper to
Save the Tollins
To create an online campaign to promote the fantastical new book by famed author, Conn Iggulden; Tollins – explosive tales for children.
We created a microsite and video viral series for our fictitious 8-year-old human character Ollie Collins. The campaign documents Ollie’s adventure to discover magical creatures called Tollins and save them from extinction. The concept allowed us to re-enforce the book’s narrative with a secondary story told by someone kids could identify with. A smorgasbord of original and interactive content is available including ollie’s video diaries, Conn Iggulden’s (the author) bid to help Ollie’s campaign and a chance to adopt your very own personalised Tollin.
Every Day is Magical
To create an awareness campaign for Cecelia Ahern’s ‘The Book of Tomorrow’, reward readers for author loyalty and enhance the Ahern brand with her unique genre specific tag line ‘Cecelia, making
The new book and reprints of Ahern’s post catalogue feature a glyph (a code) that, upon presenting to camera, augments a magical world onto the book’s surface. There are characters inhabiting the augmented world that interact with the objects around them and build relationships with each other. Every new book that is scanned adds a new object to the world that attracts more characters and allows further developments to their relationships.
To create a series of 8 original animated shorts for late teens featuring characters and narrative based on music artists and their latest public exploits.
We created the double meaning ‘Dogging’ brand to reference popular music artists through the common belief that dogs tend to look like their owners. We managed the entire creative and production process from concepts and character selection through to scriptwriting, voice-over and animation. Gratuitous dog gags, genuinely funny scripts and the portrayal of artists as canines produced a hilarious series.
Create a campaign for Disney Interactive’s game Mercury Hg. Available for download on XBLA and PSN, it challenges the gamer to try and keep a “mercury blob” intact by tilting its environment.
Mercury HG is an addictive puzzle-based game that is genuinely fun to play but it has no characters or narrative to base a concept on…so what do we do?
Well, we create our own character, back story and make a mockumentary of course! The spoof documentary excerpt follows the life of Danish-born Arron Josefsen also known as Mercury Man who believes he has gained special powers since swallowing the mercury that was used in his fathers business for felting hats. The four-minute online film is accompanied by a 30-second teaser and other short clips.